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Many thanks for the question, Daniel.
Two primary items to consider to this question:
a.) I agree with Frank that CIRA needs more domain industry representation on the board. Meaning board members who see beyond CIRA and have a good operational understanding of industry influence factors that impact registrants worldwide, not only .CA registrants – E.g. registrant verification (processes, complexity, what works/doesn’t, industry standards, explored approaches). Having Board members who understand what other country-code Top-level-Domains are doing allows them to have more meaningful discussions on the various topics and should result in better outcomes for Canadian Registrants, or at minimum, be on par with the general trends of our industry.
b.) Member Engagement: It is imperative that CIRA regularly revisits member engagement to ensure registrant interests are well represented from all segments of registrants and the country. In understanding our registrants are likely busy and focused on their own goals, appealing, simple, meaningful, and educational communications are key – as is showing registrants what we do with their feedback (to further build trust and continued engagement by proving that we are actively listening and action driven). The current processes for member engagement will need to be reviewed and discussed